Blog Post

Push Notifications: Annoying or Addicting?

A push notification can be the perfect nudge—or the last straw. If you’re not careful, that tiny buzz on someone’s phone could be pushing users away rather than pulling them in. So how do you walk the fine line between helpful and annoying?

Timing, Tone & Relevance Are Everything

Notifications that convert are crafted, not crammed. It's not about how often you send them—it’s about when, why, and how. Personalized offers, abandoned cart nudges, onboarding reminders—these feel helpful. But daily spam, vague alerts, and poor timing? That’s how you end up muted or deleted.

Great push strategies leverage behavioral triggers, time-zone sensitivity, and content personalization. You’re not just sending alerts—you’re delivering moments of value. When executed right, users don’t just tolerate notifications—they depend on them.