Blog Post

Instagram Ads or TikTok Trends—Which One Converts Better?

Both platforms are addictive, but only one might be addictive for your business. Instagram and TikTok serve different audiences, behaviors, and marketing goals—and if you’re not tailoring your strategy accordingly, you’re likely burning budget.

Swipe vs Scroll: Platform Psychology Matters

Instagram is built on curation—branded aesthetics, polished ads, and long-standing influencer ecosystems. TikTok thrives on immediacy—authentic, raw, fast-moving content that hooks in seconds. The user intent is different, so your creative needs to adapt. IG might be perfect for high-ticket, visually rich offerings, while TikTok dominates impulse, entertainment-driven buys.

Conversions don’t just come from impressions—they come from connection. TikTok’s algorithm offers virality, but Instagram’s ad suite offers depth, retargeting, and catalog integration. A/B test both, but measure differently. TikTok might give you reach, Instagram might give you ROAS.